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The PackMonty Journal

Field Notes.

Writing for the people who run dog walking and boarding businesses. Operations playbooks, hiring frameworks, pricing teardowns, and the occasional very good boy.

Published Β· 25 articles

Latest from the pack.

The dog training app, judged from the *walker's* side of the lead
OperationsUS13 Jul12 min

The dog training app, judged from the *walker's* side of the lead

Owners keep handing walkers a half-finished training app. The reinforcement layer, five apps judged like a business, and when to refer out.

DR
Devon Russo
Dog training tools, sorted by the *four jobs* they actually do
Care & welfareUS6 Jul21 min

Dog training tools, sorted by the *four jobs* they actually do

The pet-store wall sells forty things; a working kit needs four. Every tool worth carrying, sorted by the one job it does, from an operator.

DR
Devon Russo
Residential dog training, built to survive the *drive home*
OperationsUK3 Jul19 min

Residential dog training, built to survive the *drive home*

Owners keep asking if you also train. The transfer-first build: gate, block, handover, and the pricing maths from an 18-run kennels in Yorkshire.

EM
Elena Marquez
Board and train, built to survive the *ride home*
OperationsUS3 Jul18 min

Board and train, built to survive the *ride home*

Owners keep asking if you also train. The transfer-first build: gate, block, handover, and the pricing math from a 22-run facility in Ohio.

DR
Devon Russo
The dog walking services menu, and what each *should cost* (UK)
OperationsUK29 Jun22 min

The dog walking services menu, and what each *should cost* (UK)

"Dog walking services" isn't one thing with one price. It's a menu of seven. The Service Ladder ranks them all and prices each off the rung below (UK).

EM
Elena Marquez
The dog walking services menu, and what each *should cost*
OperationsUS29 Jun21 min

The dog walking services menu, and what each *should cost*

"Dog walking services" isn't one thing with one price. It's a menu of seven. The Service Ladder ranks them all and prices each off the rung below.

DR
Devon Russo
Adding a *dog poo removal* service that actually pays
PricingUK26 Jun13 min

Adding a *dog poo removal* service that actually pays

Every guide says start a poo business from scratch. If you already walk dogs, the maths is different. The overlap method and the three-number price.

EM
Elena Marquez
Adding a *pooper scooper* service that actually pays
PricingUS26 Jun13 min

Adding a *pooper scooper* service that actually pays

Every guide says start a poop business from scratch. If you already walk dogs, the math is different. The overlap method and the three-number price.

DR
Devon Russo
The tricks to teach your dog, ordered by *what they do* for you
Care & welfareGlobal22 Jun13 min

The tricks to teach your dog, ordered by *what they do* for you

Most lists rank tricks by how cute they look. This one ranks them by what they earn on a walk, with the Trick Ladder and the order to teach them in.

DR
Devon Russo
How to become a dog groomer in the UK, and the *400-dog path*
Hiring & teamsUK20 Jun15 min

How to become a dog groomer in the UK, and the *400-dog path*

No licence gates you, but employers expect Level 3. The 400-Dog Path runs from first bath to paying clients in four stages, with the real UK numbers.

EM
Elena Marquez
How to become a dog groomer, and the *400-dog path*
Hiring & teamsUS20 Jun15 min

How to become a dog groomer, and the *400-dog path*

No diploma makes you a groomer, finished dogs do. The 400-Dog Path runs from first bath to paying clients in four stages, with the real US numbers.

DR
Devon Russo
How to become a dog trainer, and the *300-hour path*
Hiring & teamsUS20 Jun13 min

How to become a dog trainer, and the *300-hour path*

No license gates you and no shortcut rushes you. The 300-Hour Path runs from first clicker to paying clients in four stages, with the real US numbers.

DR
Devon Russo
Dog sitting rates, and the *Occupied-Hour Rate Card*
PricingUS19 Jun13 min

Dog sitting rates, and the *Occupied-Hour Rate Card*

Drop-ins look profitable; overnights quietly lose money. The Occupied-Hour Rate Card shows what US dog sitting should really cost in 2026.

DR
Devon Russo
How to handle a scared dog on a walk, and the *4R framework*
Care & welfareGlobal5 Jun19 min

How to handle a scared dog on a walk, and the *4R framework*

The 4R walker framework β€” Read, Retreat, Reset, Report. Body language, fear types, calming aids, and why walkers are uniquely positioned to handle fear well.

EM
Elena Marquez
Dog tricks every UK walker can teach in *five minutes a day*
Care & welfareUK5 Jun11 min

Dog tricks every UK walker can teach in *five minutes a day*

Eight foundation tricks any UK walker or sitter can teach in the slack moments of a visit. The cheapest behavioural lever you have, with IMDT and Kennel Club anchoring.

EM
Elena Marquez
Dog walking jobs in the UK, and the *five paths* you can actually take
Hiring & teamsUK5 Jun12 min

Dog walking jobs in the UK, and the *five paths* you can actually take

Five very different jobs hide behind "dog walking jobs." The real 2026 UK fee math on Rover, Tailster, and sole trader, plus HMRC and council pack rules.

EM
Elena Marquez
Dog tricks every walker can teach in *five minutes a day*
Care & welfareUS5 Jun11 min

Dog tricks every walker can teach in *five minutes a day*

Tricks aren't an add-on. They're the cheapest behavioural lever any walker has. Eight to teach in the slack minutes of a visit, plus the framework that makes them stick.

DR
Devon Russo
Dog walking jobs, and the *five paths* you can actually take
Hiring & teamsUS3 Jun12 min

Dog walking jobs, and the *five paths* you can actually take

Five very different jobs hide behind the phrase "dog walking jobs." The real 2026 fee math on Rover, Wag, and W-2 β€” and which path actually pays.

DR
Devon Russo
What to charge as a dog walker β€” and the *Five-Number Rate* (UK)
OperationsUK30 May13 min

What to charge as a dog walker β€” and the *Five-Number Rate* (UK)

The market rate is your reference, not your anchor. Five numbers every UK dog walker needs to know β€” floor, market, headline, capacity, take-home.

EM
Elena Marquez
What to charge as a dog walker β€” and the *Five-Number Rate* (US)
OperationsUS30 May14 min

What to charge as a dog walker β€” and the *Five-Number Rate* (US)

Rover sets a ceiling, not your floor. Five numbers every US dog walker needs β€” plus the take-home math after self-employment tax that nobody runs.

DR
Devon Russo
What dog walking insurance *actually* covers β€” and the five-cover stack (UK)
OperationsUK17 May13 min

What dog walking insurance *actually* covers β€” and the five-cover stack (UK)

Public liability is the floor, not the building. The five-cover stack that scales from solo walker to first hire to home boarding (UK, 2026).

EM
Elena Marquez
What dog walking insurance *actually* covers β€” and the five-cover stack (US)
OperationsUS17 May14 min

What dog walking insurance *actually* covers β€” and the five-cover stack (US)

General liability is the floor, not the building. The five-cover stack β€” plus the bonding myth and the 1099 trap that quietly kills small operators.

DR
Devon Russo
Start a dog walking business in the UK, without the platform tax
OperationsUK8 May41 min

Start a dog walking business in the UK, without the platform tax

The 90-day frame for going from zero to five paying UK clients. HMRC, DBS, the five forms, council licensing, US-vs-UK translation, the marketing channels that work, and the IR35 trap when you hire.

EM
Elena Marquez
Start a dog walking business in the US, without the platform tax
OperationsUS8 May40 min

Start a dog walking business in the US, without the platform tax

Skip Rover. Build direct. The 90-day frame, seven services to offer, the marketing channels that work, the five forms every client signs, and the W-2/1099 trap that quietly kills US operators in year two.

DR
Devon Russo
Coming soon Β· 9 articles

The whole pack.

Β£42PER 60-MIN WALKhow we got here
PricingMay 49 min

The Β£42 walk: how a Bristol pack-walker doubled prices without losing a single client.

A line-by-line breakdown of the email she sent, the spreadsheet she shared, and the three concessions she made.

CR
Charlie Reeve
Care & welfareMay 16 min

How big should a pack walk actually be? An honest answer in three numbers.

Insurance limits, behavioural ratios, and the one rule we wish more operators knew.

JN
Jamie Nakamura
RECURRING REVENUE / MONTH↑ 312% in 9 months.
StoriesApr 2814 min

From spreadsheet to scaling: Happy Tails Co. on their first Β£20k month.

Founder Aisha Rahman walks us through the pricing, hiring and software calls that flipped her business.

EM
Elena Marquez
ROUTE 04 Β· CLIFTON LOOP Β· 4.2 MI
OperationsApr 247 min

Why we plan routes by drop-off, not pickup.

A small order-of-operations switch that took 22 minutes off the average morning circuit.

RB
Rashid Bello
"If you can't tell mehow many walksyou did last Tuesday,you don't have a business.PRIYA D., 12 YRS BOARDING
StoriesApr 225 min

Twelve years of boarding, in fourteen blunt rules.

The advice Priya Devi gives every operator who calls her asking β€œhow do you make this thing work?”

PD
Priya Devi Β· Guest
A FREE TEMPLATENew-client intakein 11 questions.
ResourceApr 183 min

The 11-question intake form that catches every red flag.

Free template. Steal it, rebrand it, run it. Tested across 200+ new clients.

EM
Elena Marquez
A FIELD GUIDE TOHiringwalkersPART 1 / 4 Β· INTERVIEWS
Hiring & teamsApr 1410 min

Interviewing dog walkers: the four questions that matter.

Skip the β€œtell me about yourself.” These four uncover safety, judgement, and stamina in 20 minutes.

EM
Elena Marquez
THE FIRST 90 SECONDS0S22S45S70S90Sguardedcurioussniffplay-bowfriendReading the warm-up.
Care & welfareApr 108 min

What a dog tells you in the first 90 seconds.

A walker's micro-framework for reading body language before you've even unlatched the gate.

JN
Jamie Nakamura
TODAY Β· 9 WALKS LIVE07:00Cooper Β· Clifton loop08:00Luna Β· Ashton courtBiscuit Β· Solo09:00Pack walk Β· 5 dogs10:30Boarding Β· HugoFaster scheduling, in 12 keystrokes.
ProductApr 64 min

What's new: keyboard-first scheduling lands today.

A walkthrough of the new schedule grid, plus three keyboard shortcuts that'll save your Tuesday.

TH
Tom Hadley
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